RESEARCH - The Longview Group

	Firm Image/Reputation Studies and Client Satisfaction Programs
	Firm Image/Reputation Studies and Client Satisfaction Programs As part of the SMPS National Conference, The Longview Group conducted a study to benchmark the use of REPUTATION STUDIES and CLIENT SATISFACTION PROGRAMS. A summary of the research results is available here.

	Retaining Clients
	The Longview Group is associated with the University of Iowa-Tippie College of Business and the Society for Marketing Professional Services Foundation in the study of client retention after the rainmaker leaves.

	FULL REPORT - research findings, 28 pg.

	SUMMARY REPORT - research findings, 4 pg.